Privacy Policy

Updated: January 7, 2025

1. Introduction

Genoch LTD (“we,” “us,” “our”) is committed to safeguarding your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website and interact with our services. We are registered in England and Wales under company number 14330649.

2. Information We Collect

Contact Information

• What: Name, email address, and any details you voluntarily share via our contact form.
• Why: Collected only when you explicitly fill out our contact form to request information or services.

Usage & Analytics Data

• What: Information about how you interact with our website and services, including pages viewed, actions taken, anonymized or partially anonymized IP address, approximate location, and device/browser metadata.
• Why: Used to analyze site performance, improve user experience, and run experiments (e.g., via GrowthBook) to optimize our services. This data is processed primarily through our third-party analytics providers, such as Mixpanel.

Server-Side Tracking

We also employ server-side tracking that may collect your IP address (potentially anonymized or truncated), location, and usage patterns. IP addresses may be retained for a limited period (e.g., 7 days) for security monitoring and diagnostic purposes.

We do not intentionally collect any special categories of personal data (e.g., health information) nor do we combine usage data with personal contact information, unless you have explicitly provided such information through the contact form.

3. Lawful Basis for Processing

• Contact Form Data: Processed under consent (you explicitly provide information to be contacted) or legitimate interests (responding to direct inquiries about our services).
• Analytics & Experimentation Data: Processed under legitimate interests to understand user behavior, improve our site, and optimize features.

4. How We Use Your Information

Respond to Inquiries

We use contact details (name, email, phone) to communicate with you after you have filled out our contact form. If you become a customer, your details move into our customer relationship management workflow.

Analytics & Experimentation

We use providers like Mixpanel and GrowthBook to measure website performance, conduct A/B testing, and enhance user experience. Collected usage data helps us understand how visitors interact with our site so we can improve features and content.

Security and Diagnostics

Temporarily storing or reviewing IP addresses can help us detect and mitigate malicious activity or technical issues.

5. Sharing Your Information

• We do not sell or rent your personal data to third parties.
• We may share limited personal data with service providers who assist with website hosting, analytics, and experimentation (e.g., Mixpanel, GrowthBook). These providers act under data processing agreements that ensure they protect your data in accordance with applicable laws.
• We may also disclose information if required to comply with legal obligations or to protect our rights.

6. Data Retention

• Contact Form Data:
  • If you become a customer, we retain your personal data until our relationship ends (e.g., contract completion).
  • If you do not become a customer, we delete your contact form data after 6 months or sooner upon your request.
• Analytics Data: Retained as long as necessary for legitimate business interests (e.g., trend analysis). We take steps to anonymize or pseudonymize data where feasible.
• IP Addresses: Stored for up to 7 days for security and diagnostic purposes unless longer retention is required by law or for legitimate security needs.

7. Cookies and Tracking Technologies

Our use of cookies and similar technologies is described in our Cookie Policy, which explains how we use essential and analytics cookies, as well as how you can manage or opt out of certain cookies.

8. Your Rights

Under the UK GDPR (and equivalent laws), you have the right to:

• Access your personal data and receive a copy of it.
• Rectify any inaccurate or incomplete personal data.
• Erase your personal data when it is no longer necessary or if processing is unlawful.
• Restrict or object to the processing of your personal data in certain circumstances.
• Withdraw consent at any time if processing is based on your consent.
• Portability, in limited cases, to receive your data in a common, machine-readable format.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request in accordance with applicable legal requirements.

9. Data Security

We employ industry-standard security measures, including encryption (HTTPS), firewalls, and access controls, to protect your information. However, no online transmission or storage system is 100% secure.

10. International Data Transfers

Our service providers (e.g., Mixpanel, GrowthBook) may store or process data outside the UK/EEA. Where data is transferred internationally, we ensure adequate safeguards (such as Standard Contractual Clauses) are in place to protect your personal data in compliance with applicable laws.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be reflected by updating the “Updated Date” at the top. Your continued use of the website after any changes indicates your acceptance of the revised Privacy Policy.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or wish to exercise your data protection rights, please contact:

Email: [email protected]

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK or your local data protection authority.